The LOS is the back office. CANDID is the experience.
61% ORIGINATOR ADOPTION - 6X THE INDUSTRY AVERAGE
The LOS is the back office. CANDID is the experience.
61% ORIGINATOR ADOPTION - 6X THE INDUSTRY AVERAGE
Platform Modules
Trusted by 30+ mortgage enterprise teams
The Adoption Problem
Your originators aren't using the CRM you bought them.
On the leading incumbent, 7 to 9 percent of originators actually use the system. The rest went back to the tools they bought themselves — and the investment became shelfware.
On CANDID, adoption runs 52% to 76%. We publish the numbers every month.
Adoption Leaderboard
Sep 2026
1
JET
Jet HomeLoans
0%
2
CnC
Click n' Close
0%
3
Kind
Kind Lending
0%
Industry average
8%
Trusted By Top Performing Mortgage Organizations Nationwide
CANDID is guaranteed to WOW your clients and referral partners. Its AI technology puts business on your lap and its task management function makes sure nothing falls through the cracks, this alone has made using this system worthwhile, hands down the best CRM I have ever used.
—Kevin O., Top 1% LO CANDID automates updates and communications with borrowers and realtors, and has helped bring refinance business and repeat referrals to me that I don’t have time to seek out due to the volume of incoming business. My database works itself instead of me having to find time to work my database!
—Dana M., Top 1% LO Implementing CANDID has been a game changer. Not only is it the most intuitive CRM I have ever used, the pipeline management from contract to close has created efficiencies that allow my team to exponentially convert and close more business. Definitely worth the investment and an integral tool I can’t imagine living without.
—Kim W., Top 1% LO I send a video with a screen share going over the Realtor Portal to every new agent relationship. It’s been great.
—Brian L., Top 1% LO For me, it was a one stop shop. My entire team could use it to connect as a CRM, manage our pipeline, communicate updates with realtors and borrowers via text, and numerous other things that we were doing manually.
—Adrian H., Top 1% LO I just got a preapproval by calling a 6 month old nurture lead + I called his agent to let her know and she had another lead for me! Candid Auto Tasks rock!
—Jasmine K., Top 1% LO Check out my friends over at Candid.inc – the best software out there in the mortgage space right now.
—Tim D., Mortgage Exec What you have built has no comparison to anything on the market currently.
—Charlie F., President of Remarkable Mortgage I just want to say that the service level on Candid is amazing! I mean the software is cool as hell but the fact that we can customize it is out of this world.
—Bryan M., Top 1% LO Candid has become an unexpected recruiting tool for me. To be able to SHOW a new loan officer that the software will do ALL the heavy lifting…We’re striving for 50M this year—which is totally doable and wouldn’t have been pre-candid.
—Adrian H., Top 1% LO See Why top 1% LO’s Rely On CANDID.
